LAS VEGAS (April 4, 2006)-At CTIA Wireless 2006 this week, Mobile Action (http://usa.mobileaction.com), a global leader in mobile management software, will demonstrate FoneJoy, its newest technology to support multimedia entertainment on multimedia cellular handsets. Mobile Action is FoneJoy is a secure content delivery systems that uses Internet connectivity and digital rights management (DRM) to provide secure delivery of MP3 music, video, games, and other content to cellular handsets.

Just as iTunes delivers music for playback on PCs and iPods, emerging wireless carrier services, such as Verizon V Cast and Sprint Music Store, are already delivering music for playback on cellular phones. However, these services often require customers to use wireless downloads which can consumer costly airtime for large music files. Mobile Action's FoneJoy provides content providers with a local-interface alternative that allows consumers to download content to their PCs by using Internet connections, then transfer data to their cellular handset via a USB, Bluetooth, or infrared link.

"Mobile Action already leads the global market in PC-to-cell phone connectivity, since our Handset Manager can connect more than 600 cellular phones to PCs for easy data exchange,"said Rebecca Chir, content manager for FoneJoy. "With FoneJoy, we are applying the same technology and expertise to help carriers, content providers, and others capitalize on the emerging market for multimedia handsets.

FoneJoy consists of the FoneJoy Player music interface and the FoneJoy Server with DRM capabilities. The FoneJoy player is compatible with the other existing multimedia players. "FoneJoy can be customized as a plug-in feature that works with the content provider's own player interface, such as Microsoft Media Player, Yahoo! Music Engine and so on,"Chir added. "Our objective is to offer a versatile platform designed to make it easier for content providers to enter the mobile multimedia business."

FoneJoy is already being used in the Asia-Pacific market. Rock Mobile, the digital music division of Rock Records serving the Chinese market, has already licensed FoneJoy to power its online music operation. The combination of FoneJoy and Rock Mobile Music has already been adopted by phone manufacturers and is being offered as a standard features in Sony Ericsson and BenQ-Siemens phones for the Asian market. Mobile Action is currently negotiating with other content providers and phone manufacturers in Europe, Asia and North America.

For more information about FoneJoy, visit Mobile Action online at http://usa.mobileaction.com

About Mobile Action Mobile Action is the leading developer of mobile management software for the North American, European, Middle Eastern, Asia/Pacific, South American, and South/West African markets. The company's Handset Manager, Mobile Action's trademarked mobile management software, links cellular phones with PCs and allows users to store and edit files, phone book information, appointments, ring tones, images, and more. Handset Manager Handset Manager supports all the major North American carriers, and more than 600 popular GSM, CDMA and 3G mobile phone models from well-known mobile manufacturers, including Nokia, Motorola, SAMSUNG, LG, Sony Ericsson, Sanyo, BenQ-Siemens, Sharp, Panasonic, Sagem, Kyocera, Audiovox, etc. Visit Mobile Action at http://usa.mobileaction.com.

# # # Contacts:
Mobile Action Fitzwilliam Yang (909) 524-8829 fitz@mobileaction.com
Michael Chen (909) 598-1713 michael@mobileaction.com
Allison & Partners Tom Woolf (415) 277-4923 tom@allisonpr.com